Africa’s tourism industry is now the second fastest growing in the world
Some 67 million tourists visited Africa in 2018, representing a rise of 7% from a year earlier, making Africa the second-fastest growing region when it comes to tourism, after Asia Pacific. African countries are now reaping the benefits from positive policy changes coupled with increased investments in the sector, that have made it a more attractive destination for tourists.
In Ethiopia, for example, relaxing visa restrictions while improving flight connectivity has seen Addis transformed into a regional transport hub, even overtaking Osaka as the world’s gateway to Africa. This has resulted in Ethiopia becoming Africa’s fastest growing travel country, growing by 48.6% in 2018, according to Jumia Africa Hospitality report; Business visitor’s numbers in particular have received a boost from business-enabling reforms from some governments that have seen the potential in diversifying the sector. Kenya, Rwanda and South Africa have undertaken initiatives to position themselves as locations for conferences and exhibitions.
Such reforms have sparked investments in hotels, and business expenditures now account for 29% of tourism spending while leisure spending accounts for 71% showing the growth potential of tapping into “bleisure” travelers. This is an emerging group in the tourism market – those primarily traveling for business, but staying on for leisure.
Define the look of your blog. Enable a sidebar, choose between full width and grid layouts, and take complete control over typography. Set up your website quickly and with ease.
Define the look of your blog. Enable a sidebar, choose between full width and grid layouts, and take complete control over typography. Set up your website quickly and with ease.
Define the look of your blog. Enable a sidebar, choose between full width and grid layouts, and take complete control over typography. Set up your website quickly and with ease.
